Esther Gokhale has helped thousands of people get free of pain through her application of the Gokhale Method -- a systematic process of restoring a pain-free posture and movement. Through her Palo Alto, California-based center, she provides posture and movement re-education, health services, and products to help people achieve optimal health. Ms. Gokhale and her team of trained Gokhale Method instructors offer classes throughout the world, and her affiliate teacher training for prospective Gokhale Method instructors is a major initiative of her center. She is also the author of a highly-regarded book called "8 Steps to a Pain-Free Back: Natural Posture Solutions for Pain in the Back, Neck, Shoulder, Hip, Knee, and Foot".
Due to the increasing popularity of her methods with computer professionals, and the personal training she provided to Matt Drudge of the Drudge Report in treatment of his back pain, the Gokhale Method has had growing levels of media exposure. Esther reached out to the Shimshock Group seeking assistance after learning that she would be the primary focus of a New York Times Sunday feature article. In a very rapid amount of time, the Shimshock Group team assembled a strategic vision for how her platform should be modified to handle a steep influx of traffic, and began the process of implementing the strategy.
Within the span of a few short weeks, the Gokhale Method website was transformed into a platform that would be capable of handling thousands of simultaneous visitors, and would ensure the site would not suffer any lags or downtime during this critical time in the business's history. A week after completing our primary tasks, the New York Times article was launched on a Saturday evening. There was an immediate spike in visits to GokhaleMethod.com, and elevated levels of traffic for several days thereafter. On the Sunday of the featured article, visits and pageviews were over three times greater than any single day previously in the history of the site, and there was 100% uptime of the site's servers. Also the popularity of the article was so significant that it was the most e-mailed post on NYTimes.com for the 24 hours following its publication.
The Shimshock Group's efforts ensured the New York Times opportunity was maximized, and will also serve as a foundation for the Gokhale Method Institute's increased media exposure in the future.
I was highly impressed by the Shimshock Group's technical knowledge and their ability to prepare us for our New York Times media exposure. They provided clear strategic vision, leadership, and important best practice expertise. Their skills ensured the website exceeded performance expectations during a critical marketing event for our business.
-- Esther Gokhale, Founder, Gokhale Method Institute