Note: The Shimshock Group recently upgraded, enhanced, and evolved the ChrisMartenson.com site into Peak Prosperity. Click here to read the case study.
ChrisMartenson.com is an online community and information center founded by Chris Martenson, PhD. Dr. Martenson's mission is to contribute to a tipping point of national awareness, to a readjustment of national priorities, and to a renewed valuation of personal connection and human prosperity. The centerpiece of Martenson's work is the Crash Course, the world's most concise video seminar on how our economy, energy systems, and environment interact, and how they will impact the future.
ChrisMartenson.com partnered with the Shimshock Group to realize his vision of a vibrant online community with various opportunities for revenue generation and continuous marketing. Over the course of many major releases, the ChrisMartenson.com infrastructure significantly evolved, and now includes:
- Highly scalable, optimized, and stable technology platform
- Flexible, growth-oriented content management system using Drupal
- Improved subscription offerings and donation capabilities
- Integrated advertising opportunities
- Robust e-commerce functionality leveraging Ubercart
- Customizable seminar marketing
- Private and public online forums
- High-quality video and podcast delivery
- External marketing through Facebook, Twitter, YouTube, BitTorrent, DVDs
- Unique functionality based on user roles
Additional functionality is planned for the near future to provide a greater sense of community and more user interaction. The result of this work is a thriving, active community of supporters, nearly two million views of the Crash Course, solid revenue growth, high search engine optimization, and a website which ranks among the Top 30,000 in the world (Alexa), which places it within the top 0.02%.
Working with Ron has been a transformational experience for my business. Prior to his involvement, our website lacked a cohesive strategy and had many technical issues. We now have the thriving online community I had always hoped we would achieve. Ron has a special ability to understand business vision and translate it into tactical solutions, while effectively prioritizing tasks and managing trade-offs. Because of his efforts, our revenue, site traffic, subscriptions, exposure, and community participants have grown tremendously.
I have high expectations for the quality of my work and the work of those I employ, and Ron has continuously exceeded my expectations. He took ownership of all technical aspects, allowing me to focus my attention on building our community. The highest compliment I can give to Ron is I consider him to be a partner in my business. He is a trusted adviser and we would not be where we are today without him.
-- Chris Martenson, PhD, Co-Founder and Chairman, Peak Prosperity