One of the key components of the Shimshock Group's Online Customer Interaction model is eCommerce. Online transactions serve as a strong bond between businesses and their customers, and provide rich insight into the decision-making processes of consumers.
We focus on helping our clients maximize online revenue-generating activities, and identify sales and marketing opportunities through analytics which would otherwise go unnoticed.
The other areas in our model integrate with eCommerce to provide a full online customer experience, and include Customer Relationship Management (CRM), Content Management (ECM), Mobile Solutions, Digital Marketing & Analytics, and Social Media.
20 Years of eCommerce Experience
ECommerce provides an ever-growing market for selling products, services, and premium content subscriptions through online channels. Clients seek our expertise to make sense of the complex technology landscape. Shimshock Group consultants have been building and developing eCommerce platforms for nearly 20 years. We have experienced the dramatic evolution from the earliest shopping cart solutions, to today's systems which provide real-time inventory updates, integrated shipping and payment gateways, and direct interaction with CRM, sales, and marketing systems.
Integration with Many eCommerce Technologies
The Shimshock Group has also integrated web sites with a wide variety of third-party shopping cart technologies, including products such as Magento, Volusion, and osCommerce. Whether you are interested in selling physical products for shipment, downloadable software, ebooks, or podcasts, or wish to provide exclusive access to premium-level articles, we have the skills and knowledge to meet your needs.
Read Our Article: 10 Great Ways to Increase Online Sales
Another key feature of eCommerce solutions is the payment capture process. Our payment transaction knowledge is broad, and covers all the leading tools. We have developed solutions which integrate with payment gateways from companies such as Authorize.net, PayPal, Chase Paymentech, and CyberSource, among others. Our team also understands the nuances of working with payment providers, and how to select the best option for your business. We offer our clients expertise on the benefits and risks of each payment solution.
Social Media & Marketing Tools for eCommerce
An exciting new aspect of eCommerce is the development of social media and marketing campaign integration tools. Companies may have interesting products to sell, but if shoppers don't visit a business's eCommerce site, or don't know that the site exists, products won't be sold. Product marketing through platforms such as Google Shopping and Pinterest provide compelling opportunities for businesses to reach prospects.
Unique tools available through CRM platforms (and their integrated Digital Marketing applications) allow product campaigns to be closely tracked and analyzed. With this data, and overall trends in online product purchases, key decisions can be made on developing product attributes most appealing to customers. We highly recommend considering tools such as Salesforce integrated with ExactTarget and Drupal to achieve these goals.
Learn more information about our recent work and experiences:
We look forward to hearing from you, and helping your company grow using our online interaction strategies. We provide a free one-hour consultation to all those who contact us, with no obligation.
