Our client, an advanced medical services group, has developed products and programs to revolutionize pain management. Due to increasing popularity of their services with computer professionals, the client began to receive rapidly growing media exposure, and was scheduled to be the primary focus of a New York Times Sunday feature article.
After learning about the upcoming media attention, the group's leadership reached out to Shimshock Group for assistance. They were seeking expertise to ensure the organization and its technical infrastructure would be able to effectively manage such a momentous event. In a very rapid amount of time, the Shimshock Group team assembled a strategic vision for how their infrastructure and support should be modified to handle a steep influx of inquiries, and began the process of implementing the strategy.
Within the span of a few short weeks, the technical environment was transformed into a platform that would be capable of handling thousands of simultaneous visitors, and would ensure the site would not suffer any lags or downtime during this critical time in the business's history. As well, processes were put in place to provide guidelines for support staff to manage requests.
A week after completing our primary tasks, the New York Times article was launched on a Saturday evening. There was an immediate spike in interest, and highly elevated levels of traffic for several days thereafter. On the Sunday of the featured article, website visits were over three times greater than any single day previously in the group's history, and the infrastructure experienced 100% up-time. The popularity of the article was dramatic; it was the most e-mailed post on NYTimes.com for the 24 hours following its publication. Our plans and execution delivered a smooth experience for those who were being introduced to the medical services group.
The Shimshock Group's efforts ensured the New York Times opportunity was maximized, and has served as the foundation for the medical services group's increased media exposure into the future.
I was highly impressed by the Shimshock Group's technical knowledge and their ability to prepare us for our New York Times media exposure. They provided clear strategic vision, leadership, and important best practice expertise. Their skills ensured our systems and data delivery exceeded performance expectations during a critical marketing event for our business.
-- Founder, Medical Services Group