The State of Texas has seen significant growth in recent decades, and the influx in population has seen increased demand for state services. Our client, a Texas government agency, has nearly 500,000 visitors per year, and significantly more constituent interactions when taking into account all forms of communication.
As the needs of constituents has grown, so has the need for a more robust and flexible online presence. The agency wanted to develop a new digital 'front door' to welcome visitors, while providing easy access to information, data, and content in great demand by the agency's customers. The group also needed tools that would allow their staff and support professionals to be able to share information with constituents in an effective and timely manner. After a detailed search to find the right organization to meet their needs, the government agency selected Shimshock Group as their consulting partner.
Over the course of the project, Shimshock Group worked closely with the agency's staff to identify a design, visual appearance, and informational structure that would appeal to the wide variety of visitors -- including students, adults, professionals, and researchers/analysts. The result was a new content management platform focused on three major components of information: data searches and reservations, historical content, and upcoming constituent activities and events. Shimshock Group leveraged techniques and concepts used in the development of other enterprise solutions to provide a new research hub for constituents. Doing so highlighted programs and resources that many agency customers were often not aware were available.
The implementation also provided new opportunities to discover, connect, and share. The introduction of data analytics tools helped the agency better understand the impact of their online presence. This knowledge prompted the agency to build connections with constituents through social media, and optimize their marketing outreach to expand and grow constituent relationships far beyond what was previously capable.
Thank you for the excellent work performed by the Shimshock Group team! They delivered a dynamic content management platform, and have given us new ways to easily and quickly communicate with the public. We are also very appreciative of their mobile development experience and accessibility knowledge, which has been important to ensure we meet the needs of all. The team was helpful, professional, thorough, and a delight to work with! We highly recommend the Shimshock Group.
-- Director, Texas Government Agency